2010
01.21

I have done some hearing the acrimonious stories affiliated to reverse mortgage lenders and the fact is that everybody seems to chat about the concept quite humbly, I can not help but speculate whether this is because of the maturity of those taking out equity release. Furthemore the more mischievous refinancing loan companies have been swept under the rug and dispelled as a less-worthy cause of upset, reverse mortgages is now fully regulated by the Financial Services Authority yet continuously has clouds engulfing it.

The definitive attributes of the two? One is aimed at everyone whilst the other is targeted toward the over 55. This age specific targeting, I believe, has created the fuss. Selling to the over 55’s has the similar coloring of helplessness that comes with advertising unwholesome food to kids.

What concerns me is that in most other market or position, reverse mortgage toward elder homeowners are considered the most clever; the wise beings that most seek counsel and warning from. So why is it the case, when it happens to be anything online or many type of business product, do we treat the 55+s with children’s mitts! Interjecting like a brave knight to protect them from their own selves. Do we suppose for one minute that they are falling about and stumbling in the dark. No, I didn’t think so.

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